E Commerce An Opportunity For Fashion Retailers - 795 Words

Share LinkedIn Twitter Email Most Read BRAND BUILDING Talking Commerce and Growth with Katie Rose of The Bridge Co. FUTURE COMMERCE Commercialising Fashion in the Digital Age E-COMMERCE / RETAIL Mobile Commerce: What Fashion Retailers Need to Know FUTURE COMMERCE Sustainability: A Dirty Word for a Clean Cause FUTURE COMMERCE On Production, Provenance and Supply Chain Ethics FUTURE COMMERCE Future Luxury: Recalibrating Luxury for the Digital Economy E-COMMERCE / RETAIL In-Store Mobile Technology: An Opportunity for Fashion Retailers Ahead of Fashion Digital s FD Mobile event on March 24, 2015 in New York City, we continue to delve into our archive, and revisit a series by our friends over at POQ Studio on how mobile offers an unprecedented opportunity to fashion retailers. Despite over 15 years of ecommerce, most fashion retailers still manage online and offline retail as separate departments, but that’s not good enough any more. With the rise of the tech-savvy customer, retailers need to link up these two parts of their business. The potential to better connect online and offline shopping has been underexploited for years while we waited for technology to catch up. Industry experts have been talking about ‘mcommerce’ since the early 2000s, but it’s taken 12 years and the arrival of the iPhone to make it a reality. The same applies to the application of in-store mobile. This year has seen the launch of iBeacons in iOS7, which allow retailers to target customersShow MoreRelatedPersonalised Social Media Endorsements For Online Products1530 Words   |  7 Pagesinclude the information given by customers on what to read, see, buy, and so on; while referral programs involve some material or non-material rewards provided by sellers (Moe Trusov 2011). Ratings and Reviews: these indicate the original social commerce toolset used for customers to share their shopping and user experience. In a business view, these help the companies to integrate community features and customer feedback into their websites. In a customer based view, these help potential customersRead MoreLuxury Brand Experience In An Omni-Channel Setting With Strategic Online Visual Merchandising Analysis867 Words   |  4 PagesIntroduction Over the past decade, the consumer has taken the lead in online brand perceptions and conceptualizations. Multi-channel business practices are becoming more adaptive with its fast-growing and evolving consumer market. It is essential that retailers in the 21st century acknowledge the success of multi-channel businesses. The function of multiple-channel retail, also commonly known as omni-channel, is to coordinate a coherent way of managing, integrating information, and delivering service andRead MoreThe Driving Forces Of E Commerce For Asos1581 Words   |  7 Pages Critically Evaluate the Driving Forces of E-commerce for ASOS in 2015 1.Introduction In the year of 2013, Asos sees a great revenue growth and profits all over the world. Asos continued its global expansion and in August of 2014, Asos received 61% of the whole sale from outside UK (Asos plc, 2014). According to the report released in 16th Sep 2014, the sales of Asos grew toï ¿ ¡975.5m in the end of August this year. Addition to that, the CEO Nick Robertson claimed that Asos will make even largerRead MoreOnline Shopping Of Apparel And Footwear1557 Words   |  7 Pagesbillion in 2014 and  £19 billion in 2019 in UK. Reynolds (1999), cited in McGoldrick (2002), made a conclusion about the driving forces impact the development of Business-to-Consumer E-commerce, they are the consumer acceptance, technological process competition and legislative and institutional. Asos, an online fashion retailer, sells over 65,000 own-brand and other brands product and delivers products to 240 different countries (Asosplc, 2014). Until August 2014, Asos’s sales increased to  £975.5 millionRead MoreRetail Info Systems ( Ris ) Reported938 Words   |  4 Pagestop 10 retailers in Apparel Magazine s 2015 annual Top 50 list with the highest profit margins, noting that these 10 had the highest profit margins in the business. All retailers can aspire to, and benefit from, Apparel Magazine s report on the Top 50, which also reveals that the average profit margin for the first 10 retailers was 11.3 percent, with the highest of them earning a score of 17.57 percent. This is good news, however, it is not all store front business. These same retailers, who areRead MoreMacy s International Retail Strategy Essay844 Words   |  4 PagesMacy’s International Retail Strategy There are many opportunities available for companies willing to venture into new, international markets. Reaching more customers and therefore, turning a larger profit are two fairly obvious reasons for companies to consider global expansion. However, the potential benefits do no end there. Expanding to international markets can hold less obvious, yet extremely beneficial appeals such as access to new and different talent pools, grander output requires greatRead MoreMau Lo Business Expansion1569 Words   |  7 Pages Mau Loa – Business Expansion Funding opportunities should be explored and increased for small businesses and entrepreneurs doing business in Atlanta, GA (Fulton County). Georgia State Legislators should use their influence to broaden funding opportunities in the City of Atlanta similar to the funding opportunities enjoyed by start-ups in Silicon Valley (Southern San Francisco Bay area). More specifically, State politicians should consider using their influence to assist young entrepreneurs (underRead MoreGlobal Business: International Business Concepts Theories - Impact of Globalisation on Retail in Australia2525 Words   |  11 Pagesand the free exchange of goods continue to have a prolific impact on the retail industry. The retail industry in Australia accounts for 4.1% of Australia’s GDP and 10.7% of employment . The article â€Å"Click, shop - Australians love doing their fashion shopping online† published in The Australian on October 29, 2013 identifies prolific growth in online shopping for the Australian market: â€Å"According to John Riccio, national digital change leader with PricewaterhouseCoopers, citing the NAB OnlineRead MoreThe Effect of E-Commerence on Supply Chain Management and Marketing in the Fashion Industry3136 Words   |  13 Pages‘Electronic commerce and the Internet are fundamentally changing the nature of supply chains, and redefining how consumers learn about, select, purchase, and use products and services’ (Sreenivas, 2007) According to Barnes and Lea-Greenwood (2006) and Berger (n.d), mass-communication has allowed consumers greater access to information and consequently the performance gap between companies can no longer be hidden. With the introduction of e-commerce, how consumers behave and what they demandRead MoreHow Technology Has Changed The World Of Retailing1487 Words   |  6 Pagesmobile applications and online platforms are changing the way retailers do business. One other mobile trend is the creation of mobile point-of-sale applications to make it easier for consumers to buy apparels. Furthermore, another trend would be the usage of customer data by retailers to attain information of the preferences of customers through the use of social media. There are numerous benefits that technology brings to the fashion industry and the first advantage is the smart use of metadata